The Langham Hotels, China

A new partnership with leading hotel chain The Langham Hotels launched in April 2021 with a first location in Shanghai and another in Guangzhou to follow.

This experience includes Paddington themed hotel rooms, a Paddington afternoon tea and bespoke souvenirs at the shop.

The partnership is one of several key strategic activations for Paddington in the country, strengthening awareness and likeness for the brand in conjunction with the launch of the TV series, The Adventures of Paddington.