Shanghai Century Link Mall
The space included food, beverages, decorations, merchandise and several 3D statues of Paddington but also a bespoke branded coffee shop and flower shop.
Experiential elements were also created.
Interactive games and storytime reading sessions were available for children.
Hong Kong Park Central Shopping Center
In a Carnival themed Mall Decoration, customers were able to discover Paddington’s universe and shake hands with the beloved bear figurine display. The Post Office offered a selection of premium Paddington merchandise.