Shanghai Century Link Mall
The space included food, beverages, decorations, merchandise and several 3D statues of Paddington but also a bespoke branded coffee shop and flower shop.
Experiential elements had also been created for the activation.
Interactive games and storytime reading sessions were available for children.
Hong Kong Park Central Shopping Center
In a Carnival themed Mall Decoration, customers were able to discover Paddington’s universe and shake hands with the beloved bear figurine display. The Post Office offered a selection of premium Paddington merchandise.