UNICEF and Paddington

In 2017, UNICEF announced a unique partnership with the iconic bear, Paddington, to help promote children’s rights around the world.
Paddington has become a champion for children in support of UNICEF. His kindness, tolerance and perseverance in the face of adversity or marmalade-related mishaps make him the perfect champion for children.
Paddington is also the face of UNICEF's OutRight campaign which each year, in time for World Children’s Day, empowers children and young people in the UK to realise their own rights, and to speak out in support of the rights of all children.
In 2018, his famous red hat became blue to encourage everyone to #GoBlue for World Children’s Day to put children’s rights back on everyone’s agenda.