Paddington’s Postcards

With Paddington’s Postcards, families can sign up for a monthly donation of £8 and as a thank you, UNICEF sends them a beautifully crafted, personalised postcard and more from Paddington every month. Each pack focuses on a different country and how children live there. This is currently available in the UK, US, Ireland, Italy, Germany, Norway, Australia, New Zealand, & Canada.


Paddington’s Parcels

Together with Paddington, participants can digitally build boxes of supplies including items such as scarfs, pencils, school books, toys and vaccines to send to children in danger. And to say thank you, UNICEF will send you a special message from Paddington!


Paddington's Advent Calendars

In 2019, UNICEF and Paddington teamed up to create two bespoke advent calendars ready for the holiday season. The advent calendars contained daily surprises that protected children around the world. These gifts also included a blanket, school supplies, vaccines and more – real supplies that UNICEF delivered to children worldwide. Available in the UK only.


UNICEF and Paddington

In 2017, UNICEF announced a unique partnership with the iconic bear, Paddington, to help promote children’s rights around the world.
Paddington has become a champion for children in support of UNICEF. His kindness, tolerance and perseverance in the face of adversity or marmalade-related mishaps make him the perfect champion for children.
Paddington is also the face of UNICEF's OutRight campaign which each year, in time for World Children’s Day,

empowers children and young people in the UK to realise their own rights, and to speak out in support of the rights of all children.
In 2018, his famous red hat became blue to encourage everyone to #GoBlue for World Children’s Day to put children’s rights back on everyone’s agenda.