Paddington personally visited the Warburtons Bolton head office to change the signage in honour of the partnership, while Warburtons’ unique Half & Half packaging will feature an image of the iconic bear we all know and love.
Inspired by Paddington’s adventurous spirit, Warburtons is encouraging families across the UK to get out and enjoy their own adventures this summer by taking Paddington on a tour across the UK, aboard the World’s first travelling loaf – the ‘Warbeartons Adventure Bus’.
The roadshow will see Paddington touring Britain in a double decker sized bus in the shape of a Half & Half loaf - sharing his summer adventure tips with families across the country ahead of the summer holidays. Families will get the chance to meet Paddington, sample his favourite marmalade sandwiches and take home a special summer adventure guide - featuring Warbeartons ‘Top 10 Family Adventures’ and ‘Top 10 Adventurous Sandwich Recipes’, created by sandwich guru Helen Graves.
Warburtons will also be challenging families to spot the Warbeartons Adventure Bus and upload a picture to Facebook, for a chance to win a once in a lifetime adventure family holiday. Fans will also have the chance to influence the bus’ journey and track its progress on Warburtons’ Facebook page.
Megan Harrison, Brand and Portfolio Director, Warburtons said: “Paddington and Warburtons are much-loved British institutions, Paddington is also famous for his marmalade sandwiches making Warburtons and Paddington the perfect match. Here at Warburtons, many of us have grown up with Paddington and we were delighted to team up with him.
“Devoting our packaging to Paddington and taking him on a tour to visit families across the country is a great way to inspire families to go out and have their very own adventures just like Paddington. Plus they can get creative with innovative sandwich recipe ideas to help fuel those adventures along the way.”